You have a product — or the idea for one. Where should it go next?

Into a new market, or deeper into one you’re already in. Teldera is the analysis that decides it — the need proved, the market sized, the value priced, the way in planned. Every figure traceable, with AI as your coworker.

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Why it matters

The hardest calls are the ones companies most often get wrong.

Most major business initiatives — mergers and acquisitions, capital investments, market entries — fail to ever pay off.
Lovallo & Kahneman, “Delusions of Success,” Harvard Business Review, 2003
42%
of failed startups die from “no market need” — the single most common reason.
CB Insights
1 in 4
moves into a new market or segment actually succeed.
Bain & Company
47%
of market pioneers ultimately fail — being first is no guarantee.
Tellis & Golder
Almost always, the failure is in the analysis. That’s the part these tools are built to get right.
The gap

Every function already has its system. Strategy doesn’t.

CRMSalesforce, HubSpot, Pipedrive…
The sales pipeline and customer contact.
ERPSAP, Oracle, NetSuite…
Orders, inventory, production, finance.
Email / MessagingOutlook, Teams, Slack…
Communication and scheduling.
Travel & ExpenseConcur, Expensify…
Travel bookings and expense reports.
Strategythe gap
Growth and market decisions.
Every other function runs on dedicated software. Strategy still runs on spreadsheets and slide decks.
The AI layer

AI is the easy part. Trusting it is not.

We do the hard part of using it on a market decision.

On your own

Easy to use. Hard to use well.

Here

How to ask is already worked out.

On your own

Three people, three answers.

Here

Three people, one prompt.

On your own

It invents figures, fluently.

Here

It never touches the arithmetic.

The promise

Better. Quicker. Leaner.

Three reasons a first-timer and a seasoned strategist both reach for it.

Better.

The methods, anchors and sanity checks a seasoned strategist would apply, already inside. More defensible answers, every time.

Quicker.

Minutes, not a half-day. The AI drafts the first pass, so you refine instead of facing a blank page.

Leaner.

One reusable approach across every market and project. Never a blank spreadsheet again.

Show me

You make an electric delivery van. Should you take it into the UK courier market?

Figures illustrative · the method is not

The need31 fleet managers interviewed. Not range — predictable charging downtime.Clear need 8/10
The market£180M a year of courier vans replaced — sized top-down and bottom-up, agreeing within 4%.Large & healthy 8/10
The edge£4,100/yr cheaper to run, £9,000 more to buy than the diesel van they’d otherwise choose — a 2.2-year payback.Adequate 6/10
The buildYear-two volume of 1,400 units fits the line’s 2,000 of spare capacity. No capex, and the assumption is on the record.Fits current capacity
The entryThree routes costed. Leasing turns the £9,000 sticker into a monthly line — the objection that decides it.Commit · £1.2M
See the whole decision worked through →
Inside a tool

Built for the moment someone asks “where did that come from?”

Every tool ends in a rating with its working still attached. The more of the work you do, the shorter that conversation gets.

One factor, as the app draws it
8of 10
Unmet Needs

Clear need

Real unmet need evidenced by customer input; a credible reason to switch exists.

Near readythe rating is well supportedNeeds Analyzer

① Need from the example above, opened up — an illustration, drawn by the component the app renders on every question page.

Pricing

Use it your way

However you work — one project or every day, on your own or across a team — there’s a way to pay that fits.

Pricing isn’t set yet — trials are going out now. Tell us what you’re deciding and we’ll get you an account with the AI layer on.Early access · a real reply from a person, not a waitlist robot.
Ask about a trial →
Pay per project
Just one project
Need it for one push and not again for a while? Pay for the project in front of you — no subscription, nothing to cancel later.
You get
The full tool and AI for your analysis, one project at a time.
Pay per projectGreat for a one-off or an occasional deep-dive
Best for regular use
Pro
All the time
Living in it across projects? Unlock everything, always on — the simplest, best-value way to work if you're in it week to week.
You get
Every tool and the AI, unlimited, with your projects saved.
Monthly or annualCancel anytime
Enterprise
For your team
Rolling it out across a team? We'll tune it to your industry and set it up with you — with the security and support a company needs.
You get
Team seats, your industry edition, single sign-on & data isolation, and hands-on onboarding.
Let's talkBuilt around how your team works
Start where you are, and change whenever you like. No lock-in, and nothing to cancel on the per-project route — move up only if and when it makes sense.

Read one first. Then run your own.

The worked examples are open to anyone — a whole decision, every figure, nothing withheld. The tools themselves need an account, because everything they produce is yours to keep and there has to be somewhere to keep it.